Lloyd Crosswell was born in 1984 and grew up on the South Coast of England in Gosport.  After demonstrating an early talent for music, he played for the Hampshire Youth Jazz Orchestra between the ages of 16 and 18, touring extensively in Scandinavia, and recording at the BBC's Maida Vale Studios in London. 

Lloyd then specialised in percussion, and gained experience playing in a variety of ensembles, focusing on the drums, composition and performing in smaller groups.  At 19 he played in the National Students Jazz Collective at the Kaunas Jazz Festival, Lithuania, which kick-started a major jazz influence on his creativity and reading skills, and gave him the opportunity to play with leading jazz musicians.

In recent years Lloyd Crosswell has established himself as a solo artist and soundtrack producer, creating the V-Note label.  The ‘V’ stands for vision, especially when it comes to new-media trailers and website soundtracks.

‘Before writing anything for the web, I need to absorb what the client is trying to convey, then hear it in my mind before composing and recording, whether it’s a groove, a melody or even a spot-effect. Only then can I be sure which direction to take the track.’

Working with the Mel Croucher Cooperative, Lloyd’s Gosport studio exploits a combination of programming loops and live-recorded keys, synths and guitars,  overlaid onto drum and percussion beds, in order to create his distinctive sound. He has written and produced witty jazz parodies for best-selling author websites, and created stunning percussion arrangements for the BAFTA-nominated Picture Palace productions.

‘As a percussionist, I can concentrate on the underlying impact of website audio.  Each track serves a unique purpose; sometimes it’s to lead you gently in to the site, sometimes it’s to shock, or challenge you, and often with Mel’s productions it’s to make you laugh.’

With over 50 audio productions in the can, Lloyd Crosswell now includes a wide range of vocalists in the mix, recognising that the future of bespoke original soundtracks is on the web